Dollars and Sense: How We Misthink Money and How to Spend Smarter by Dan Ariely
My rating: 3 of 5 stars
This is a better book if you haven't already read a ton of behavioral economics. For me, it was a compilation of a lot of effects I'd already read about (for example in Ariely's Predictably Irrational). This book would be great for people who don't know that much about behavioral economics who are interested in personal finance.
I was also uncomfortable with the way the authors veered into territory that was somewhat morality- based without a holistic view of the issue. I fear economics often makes this mistake, but to my mind, behavioral economics is more sophisticated and shouldn't make this error. We've rejected the idea that humans make the most rational economic decisions. We've also learned that morality can be very closely tied to empathy and other emotional systems. So I didn't find the section on "fairness" to very sophisticated with regards to current economics, psychology, biology, or ethics research. Sure, you should pay the locksmith his rate for the reasons stated in this book, but I disagree that you shouldn't battle large companies like Netflix or Uber when they do something you consider unfair- and certainly when they do unethical things.
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