Win Bigly by Scott Adams

Win Bigly: Persuasion in a World Where Facts Don't Matter by Scott Adams
My rating: 1 of 5 stars

The thesis of this book is that Trump is a master persuader. Let's grant him this even though he has only persuaded 30% of the US population and no world leaders. I suppose he was more persuasive than the other (too many) Republican primary candidates. The concept that he was more persuasive than Hillary Clinton is low grade ridiculous since she persuaded 3 million more people than Trump.

Here's another central proposition in this book: that Trump is not incompetent. See Adams wrote this at the beginning of the administration when that was even moderately believable. Shutting down the pandemic response, and increasing covid deaths in the US say otherwise.

Also he claims that Trump is often "directionally" correct but operates in the realm of hyperbole. But he's not "directionally" correct. And Adams claiming Trump is "directionally" correct is ridiculous levels of bias in favor of Trump no matter how many times Adams says it is not.

Another main theme is that Scott Adams is so smart. He doesn't even understand the most basic concepts about racism. Of course, a racist can hug a black person or kiss a black baby. What utter nonsense. Adams claims he was able to predict elements of the 2016 election accurately! But again, reading this in 2020, you can see that Hillary Clinton is still healthy, Donald Trump has come out in support of white supremacists repeatedly and it was the election of Trump, that erupted in violence in the US. The idea that Trump supporters are not violent and Clinton supporters is divorced from reality. Adams will of course disregard facts in favor of emotions. Possibly because Adams gets everything wrong.

Surprise surprise, Adams is also a climate denier in that he feels that scientists could be in a mass delusion which is just not how science works. Yes, sometimes scientists are wrong but the point is to follow the experiments and analysis and studies until there is something that contradicts it. After decades, there isn't much doubt left about climate science.

Here are some Trump strategies:
1) Refocusing your energy on what he wants to discuss even if he's claiming something crazy. You want the critics to scream so you get attention on what you want.

2) "Setting the table" You can negotiate down from your crazy stance to a more moderate position where you are the winner. (Not at all what Trump has done - he's insisted on the crazy stance.)

3) Continue to repeat the big lie after they've been completely debunked. Adams didn't phrase it like this because he thinks comparisons to Nazis are hyperbole. Or maybe Adams is wrong again.

At a certain point, I started wondering if Adams is mentally ill as he has delusions of grandeur and thinks he can predict the future. I'm not kidding.

This book gets 1 star for making the world a worse place than if Adams had not written it.

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