The Power of Habit: Why We Do What We Do in Life and Business by Charles Duhigg
My rating: 3 of 5 stars
This is hodgepodge of how to change personal bad habits, ways to use habits against consumers in marketing, how to organize social groups by utilizing psychology, and random thoughts on habits versus free will. This isn't one of my favorite nonfiction books.
If you're trying to change a personal habit you can just read the appendix. Basically: find the cue, and then find a new reward. Groups can help you accomplish change.
View all my reviews