The Tipping Point by Malcolm Gladwell

The Tipping Point: How Little Things Can Make a Big Difference by Malcolm Gladwell
My rating: 5 of 5 stars

Even though this is totally out of date with Facebook, it was still really interesting. It makes you wonder if Gladwell's theory fits with how the Russian ads for Trump were implemented. They were mostly used in the relevant electoral vote swing areas, so they were tailored in a way not described in the book. The "connector" was not a person but the Facebook and Twitter ad technology itself, which according to the book is not supposed to work especially well- especially considering that we are overwhelmed by Facebook and Twitter information. They were definitely "sticky"- racism often is.

Anyway, the book could definitely use an update in the post-social media world. Is everything different now? Or is social media really just like email? I'm thinking everything is different now.

View all my reviews